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how to advertise



Most advertising success story are ones of continuity rather than impact. This fundamental principle derives from the fact that people's memories are short, a finding first reported by German psychologist Hermann Ebbinghaus in 1885, and since confirmed in other studies.


buku ini nggak terlalu berat, tapi cukup bagus buat panduan advertising. ditulis kenneth roman, jane maas, n martin nisenholtz dg kalimat yg pendek2, n banyak poin2 penting dilist pake bullet2 gitu jadi 'gampang' mbacanya. good guidance on advertising, tapi sayang karena terlalu banyak poin2nya orang jadi gampang lupa :p

di dalem buku ini nggak terlalu banyak bahasa langit n istilah2 yg sophisticated, materialnya juga mungkin bisa dicoba diaplikasikan langsung ke bisnis2 kecil-menengah.

kenneth dkk menjelaskan semua aturan main dunia advertising untuk semua media molai radio, tv, cetak, sampek internet. di salah satu bab juga dijelaskan perbedaan cara menggunakan media surat n email.

kalo pengen kenal dunia advertising, buku ini mungkin kurang bagus. tapi kalo kamu udah masuk n butuh pegangan, buku ini bisa jadi referensi penting.

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