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trout on strategy

Trout On Strategy

kemaren baca trout on strategy. buku ini nggak seberapa tebel, cukup enteng buat bacaan waktu weekend. gaya tulisannya juga dibuat potongan pendek2, jadi nggak perlu konsentrasi penuh (bisa sambil ngemil). sebenernya hampir nggak ada material baru di trout on strategy. pemikiran di dalem buku ini udah sering dibahas di buku2 trout yg dulu. ya semacam rangkuman gitu lah, ato kalo album mungkin istilahnya 'greatest hits'. jangan buang duit banyak2 buat buku macem gini. sialnya sang guru marketing ini ditiru hermawan kartajaya triknya, hermawan pura2 nulis buku yg sebenernya berisi bundel artikel2 koran/tabloid/majalah tulisan dia (ato mungkin asistennya). nggak cuman hermawan, barusan kafi kurnia juga jualan buku anti marketing yg isinya macem gitu juga hehehe... hebat aja dia milih kata2 buat judul bukunya ;)

btw di bab 4 trout on strategy memang ada paragraf yg menarik:

What is truth? Truth is the perception that's inside the mind of the prospect. It may not be your truth, but it's the only truth you can work with. You have to accept that truth and then deal with it.

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