"On an airplane not long ago, I overheard the following conversation:
'What business are you in?'
'I'm an account executive in ad agency.'
'You write the ads?'
'No, copywriters do that.'
'That must be a fun job.'
'It's not easy. We do a lot of research.'
'You do the research?'
'No, we have research people for that.'
'Do you bring in the new clients?'
'That's not my job.'
'Forgive me, but what is your job?'
'You do the marketing for the clients?'
'No, they do it themselves.'
'Are you in management?'
'No, but I soon will be.'"
--David Ogilvy, Ogilvy On Advertising.